Harley-Davidson DAM //
Fifteen Years of Partnership Keeping Harley-Davidson Running Smoothly.
If you’ve seen a Harley-Davidson lately, we probably managed that asset.
Keeping the Brand on Track at Every Turn //
We have partnered with Harley-Davidson for over 15 years, supporting the evolution of their digital systems and creative operations and making sure the engine behind their marketing runs just as smoothly as the machines they build.
From branded content to backend platforms, we manage their internal DAM system and the Digital Marketing Engine (DME) that powers daily work across teams and dealers. These tools help keep every touchpoint aligned across markets, teams, and time zones.
In 2020, we helped launch a new DAM system built specifically for Harley-Davidson’s needs. With a wide range of users and use cases, we delivered a secure, branded platform that lets teams easily find and customize imagery, templates, and campaign assets.
Full Throttle Performance //
By tightening up both the DAM and DME systems, Harley-Davidson has improved efficiency, kept their global marketing operations running smoothly and solidified their status as an iconic brand.
Services //
Consultancy
DAM health analysis
AI readiness
MarTech strategy
System scoping and roadmap
Impartial system/vendor recommendations and selection support
Change Management
System launch planning
Launch communication and rollout
User onboarding and training
System Management
Day-to-day management of DAM systems
System implementations, asset migration, and upgrades
System stewardship and strategy
Performance reporting and analysis
Marketing template design and programming
Librarian Services
Metadata cleansing
Asset uploading and metadata tagging
