When you're shopping for a truck, the amount of options available to choose from can be overwhelming. To help guide users through the process of building their ideal truck configuration, we created a WebGL real-time rendered configurator tool that dropped into International Truck's existing website. Doing so required building custom cutting edge positioning and validation tools that keep every part in engineering accurate positing as the vehicle dimensions change with each configuration. The configurator tools has proven to generate engagement with users and been a big source of lead generation data for sales teams and truck dealers. Click to launch the experience > Configurator.