Kraft Heinz /
One hub for global marketing.
Keeping pace with today’s marketing media channel distribution requires more assets than ever before. To meet this challenge, Kraft Heinz decided to upgrade their DAM system, streamlining their content distribution and accessibility. By upgrading their DAM platform, engaging supporting resources, as well as putting in place guidelines that govern the flow of content, Kraft Heinz drastically improved their digital infrastructure.
Thinking outside the box (or bottle) //
Whether you are an agency creating a marketing campaign or a business owner looking to rebrand, having quick and easy access to your existing content is crucial to success.
Seeking a better solution to manage their content, Kraft Heinz needed to find a DAM platform that would make it easier to get new content uploaded and accessible. We assisted in identifying the right platform and once selected, we supported the implementation of their new upgraded Content Hub.
During this transition, our team led the migration of over 800,000 legacy assets. Creating a smooth transition from the legacy platform to the upgraded Content Hub required the identification of any duplicates already in the system and gaps in metadata that are critical to search and usability.
The process and the payoff //
Our DAM industry experts have years of experience managing content, and with their expertise, we were able to accelerate the project timeline from platform selection to launch in six months, half the time of the industry average.
We continue our partnership with Kraft Heinz today, evolving the features and use cases of the Content Hub. As part of the ongoing strategy and support team, we advise on the user experience, industry best practices and help implement modifications as necessary.
Since our successful Content Hub upgrade and implementation, Kraft Heinz is able to release marketing faster and have a single global hub for content and inspiration. As their business grows in an ever-evolving market, our full-time dedicated team works to ensure the Content Hub maintains its reliability and ease of use which has made it such a successful tool for their organization.
Our service menu //
• Digital strategy
• DAM platform audit
• DAM platform selection
• DAM platform implementation support
• Asset migration
• Asset content managers
• Change management
• Training and documentation
• User experience solution development